Challenge

How do we tailor our TikTok Shop strategy to effectively engage a broad audience of all ages and drive sales of holiday products for Fidget Toys Plus?

Services

TikTok Shop Onboarding, TikTok Shop Strategy, Content Ideation, Content Creation, User-Generated Content (UGC) Development

What we did

We successfully launched a comprehensive TikTok Shop onboarding process, effectively showcasing our fidget toys through engaging video content tailored to audiences of all ages. Our ongoing shoppable video campaign, combining user-generated content (UGC), “weirdvertising,” DIY videos, and weekly TikTok Shop Live sales, streamlined the purchasing experience for customers during the holiday season. We also integrated an email marketing campaign to re-engage past customers and boost brand interaction.

As a result, our efforts generated 688,687 views, 15,618 likes, 295 comments, 1,176 bookmarks, and 250 shares across TikTok, YouTube, and Facebook. We sold 459 Squishy Advent Calendars among other products, driving significant sales growth. This dynamic strategy not only maximized sales of both holiday and evergreen products but also reinforced Fidget Toys Plus as a leader in the fidget toy craze while fostering a fun and engaged community around the brand.