Challenge

How do you create excitement for an educational initiative by leveraging a celebrity in a social media trend? 

Services

Brand Strategy, Research, Creative, Content Creation, Social Media, Influencer Partnerships

Project overview

To engage a target audience of polyglot youth, we launched a culturally relevant trend featuring our global brand ambassador, Jeremy Lin, along with a curated group of API food creators. They shared their favorite childhood dishes and the personal stories behind them.

Connecting through food and celebrating cultural differences were pivotal in attracting an audience of families eager for their children to use LingoAce’s educational platform to learn new languages.

‍What we did

We collaborated with cross-functional and cross-border teams to develop and produce video creatives, utilizing the expertise of our creative team.

We launched the campaign across LingoAce’s TikTok, Instagram, and YouTube channels, collaborating with our influencer partners to stitch our videos. This approach effectively directed traffic back to LingoAce’s page, allowing audiences to discover more about our offerings.

Results

Total Reach

• Goal: 100,000 views
• Outcome: 1,585,558 views

Influencer Partnerships

• Goal: 5
• Outcome: 11

Engagement Metrics

Shares: 313

Likes: 39,634

Comments: 327

Bookmarks: 3,058