Challenge

How can a product from a creator-led brand stand on its own without relying solely on the creator’s identity?

How to maintain audience engagement as a creator while also selling nails using purely organic reach?

How to create design nails that are comfortable for everyday wear while offering a one-size solution?

Services

Brand identity design & positioning

Product design & seasonal collection development

E-commerce store setup & optimization

Social media content creation (photo, video, reels)

Campaign planning & organic growth strategy

Project Overview

Launched an independent press-on nail brand to combine artistry with accessible, salon-quality products. Oversaw the brand from concept to launch, including creative direction, product design, e-commerce setup, and marketing campaigns.

Approach

Designed, curated, and produced multiple collections of press-on nails, blending follower feedback with the creator’s signature aesthetic.

Launched and managed Shopify and TikTok Shop storefronts with a clean, minimalist design, supported by on-brand photography and engaging short-form video content to drive conversation and sales.

Expanded product offerings from 20 to over 40 designs while maintaining consistent branding and a cohesive, inclusive brand story.

Results (Ongoing)

Generated 500+ sales on TikTok Shop and Shopify exclusively through organic content.

Launched two sold-out collections and currently rolling out the fourth collection, expanding product variety while maintaining brand consistency.

Continue to engage and grow a community of 2M+ followers, bringing them along the brand journey and fostering loyalty through behind‑the‑scenes storytelling.