Challenge
How do we rebrand Social Imprints to better reflect their mission of inclusivity, diversity, and second-chance employment while modernizing their marketing materials and overall brand identity?

Services
Brand Strategy, Logo & Color Palette Design, Marketing Materials Revamp, Content Creation, Creative Direction

What we did
We successfully rebranded Social Imprints by selecting new colorways and modernizing their overall design, aligning with their mission of diversity, inclusion, and support for second-chance employees. The new design features rounded edges and a vibrant rainbow color palette that not only embodies the company’s values but also appeals to a broad audience. We updated all marketing materials, including social media assets, product packaging, and email templates, creating a cohesive and inclusive look across all platforms.

This rebrand strengthened Social Imprints’ commitment to underrepresented minorities and their mission to create opportunities for those in need of a second chance. Through this modernized visual identity and strategic marketing direction, we successfully positioned the company as an inclusive leader, promoting both diversity and creative innovation.