The Anti-Ableist Manifesto Book

Challenge

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How do we effectively extend the reach of Tiffany Yu's marketing efforts for her new book, The Anti-Ableist Manifesto, while ensuring meaningful engagement with diverse audiences?

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Services

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Influencer Outreach, Social Media Management, Campaign Development, Community Engagement

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Project overview

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Our agency collaborated closely with Tiffany Yu to amplify the launch of her book. We reached out to a select group of influencers, securing impactful partnerships that significantly enhanced visibility and engagement. The initial feedback from creators has been overwhelmingly positive, highlighting the authenticity of the campaign and its alignment with the book's mission.

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What we did

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We facilitated a VIP mailer to a diverse group of creators, prompting many to share their experiences with disability and anti-ableism on social media. This organic engagement sparked community dialogue around The Anti-Ableist Manifesto, effectively reaching audiences who may be unfamiliar with the topic. A survey revealed strong support for the book's message, with 100% of participants rating their collaboration satisfaction as exceptional and expressing a willingness to recommend it. One participant remarked, “Having this book has provided me with insight and answers to questions I'm sometimes too afraid to ask.”

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Results

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Estimated Total Reach: 444,000+ story views

Total Likes: 10,300+

Total Shares: 5,300+

Satisfaction Rate: 100% of participants rated collaboration satisfaction as the highest possible

Recommendation Rate: 100% would recommend the book to others

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Client Testimonial

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"I brought Zestory Studios in during the marketing phase of the launch of my debut book, The Anti-Ableist Manifesto. I was looking to expand the reach of and interest in my book through influencer mailings. Les tapped into his strong network of influencers and worked on an expedited timeline to identify 20 influencers with over 60 million followers who felt aligned with the themes of the book. We were able to seamlessly integrate this group into my already existing list. I enjoyed working with Zestory -- Les was responsive throughout our time working together, coordinated everything directly with the influencers so I didn't have to worry about it, and shared metrics from the campaign at the culmination of the project. Thank you for helping to make my launch a success!"

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- Tiffany A. Yu, MSc, Author of The Anti-Ableist Manifesto, 3x TEDx Speaker, Founder & CEO of Diversability

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