Challenge

‍

What’s the best way to craft an evergreen social media strategy for a language learning platform that connects with polyglot youth and celebrates cultural diversity?

‍

Services

‍

Brand Strategy, Research, Creative, Content Creation, Social Media, Educational Campaigns

‍

Project overview

‍

To captivate a vibrant audience of polyglot youth, we devised a comprehensive social media strategy for LingoAce that integrates timely educational content, entertaining skits, and engagement with current trends. By highlighting cultural holidays and presenting relatable language-learning experiences, we cultivated a community that encourages families to utilize LingoAce’s platform for their children's education. This multifaceted approach not only promotes language acquisition but also showcases the beauty of various cultures, making it a compelling option for our target demographic.

‍

‍

What we did

‍

To bring our evergreen social media strategy to life, we engaged our creative team in developing a relatable mascot that embodies the spirit of LingoAce. We carefully selected diverse filming locations that reflect cultural significance and resonate with our audience. The team crafted engaging scripts for over 70 videos, ensuring each piece highlighted language learning in a fun and relatable way. A dedicated crew managed production and post-production, focusing on high-quality visuals and seamless editing. By incorporating timely educational content, skits, and participation in relevant trends, we created a dynamic series that captured the interest of polyglot youth and their families.

‍

Results

‍

Our approach led to a significant increase in engagement and follower growth across social media platforms. The campaign positioned LingoAce as a preferred resource for language learning, fostering a vibrant online community that celebrates cultural diversity. Audience feedback reflected a positive shift in perception, with an uptick in platform usage for children’s education.