Challenge

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How do we tailor our TikTok Shop strategy to effectively engage a broad audience of all ages and drive sales of holiday products for Fidget Toys Plus?

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Services

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TikTok Shop Onboarding, TikTok Shop Strategy, Content Ideation, Content Creation, User-Generated Content (UGC) Development

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Project overview

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We are currently executing a dynamic strategy aimed at maximizing the sales of Fidget Toys Plus's holiday and evergreen products. Our ongoing efforts focus on harnessing the unique aspects of TikTok to create an engaging shopping experience for people of all ages.

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What we are doing

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A comprehensive TikTok Shop onboarding process has been initiated to ensure products are showcased effectively. Engaging video content is being created to highlight the unique features of the fidget toys, tailored to resonate with audiences of all ages.

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An ongoing shoppable video campaign combines user-generated content (UGC), a "weirdvertising" strategy, DIY videos, and weekly TikTok Shop Live sales. These shoppable videos are designed to streamline the purchasing process, making it easier for customers to shop during the holiday season. Additionally, we’re integrating an email marketing campaign targeted at past customers to reintroduce the brand and drive further engagement.

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Our inclusive approach invites customers to share their experiences, cultivating a playful and engaged community around the brand. This strategy reinforces Fidget Toys Plus as the trailblazer behind the fidget toy craze, while continually pushing the boundaries of creativity in its marketing efforts to keep the brand fresh and exciting.